Promotion and Distribution of Selena

Abstract

This essay extends a previous brief analysis of Selena’s casting, publicity, marketing, and distribution. The paper extends the previous examination to incorporate a more detailed description of the promotion and circulation of this motion picture. Furthermore, this composition evaluates how and why Warner Bros. failed to effectively promote and distribute Selena, one of the most significant U.S. Latinx films in the 1990s. The essay ultimately examines how Warner Bros.’ investments (or lack of) in Selena illustrated the film industry’s continual failure to support U.S. Latinx films sufficiently.